Deadline: July 25, 2025
Walmart Open Call 2025 is now live — and it’s bigger, bolder, and more impactful than ever. This flagship initiative by Walmart is designed to connect U.S.-based entrepreneurs, manufacturers, and product innovators directly with Walmart and Sam’s Club buyers. The event is part of Walmart’s continued $350 billion commitment to American-made products and aims to support hundreds of thousands of U.S. jobs by 2030.
In this post, we break down everything you need to know about Walmart Open Call 2025 — from key dates and eligibility criteria to how to apply, what’s new, and why this programme might be the big break your brand needs.
Key Dates for Walmart Open Call 2025
Here’s the official timeline for the 2025 edition of Walmart Open Call:
- Applications Open: 24 June 2025
- Deadline to Apply: 25 July 2025
- Notification of Selected Applicants: Around 2 September 2025
- In-Person Pitch Event: 7–8 October 2025 in Bentonville, Arkansas
Note: All meetings will take place in-person only at Walmart headquarters in Bentonville.
What Walmart Open Call 2025 is Looking For
This year, Walmart is casting a wider net. Applicants can submit:
- Shelf-ready consumer products that are made, grown, or assembled in the United States.
- Manufacturing innovations or technologies that improve U.S. production capabilities — including solutions that reduce costs, improve sustainability, or enhance shelf life.
This dual-track approach means that both traditional product businesses and cutting-edge tech innovators now have a seat at the table.
Why Participate in Walmart Open Call 2025?
Participating in the Walmart Open Call 2025 can open doors to unparalleled growth opportunities. Here’s what’s in it for successful applicants:
- 30-minute private meetings with Walmart and Sam’s Club buyers.
- Potential deals for in-store or online placement — or even both.
- Opportunities for broader export and supply chain inclusion.
- Access to Walmart’s “Grow with US” programme — offering mentorship, financing, and tailored business support.
- Chance to win “Golden Tickets,” which can fast-track supplier agreements.
The programme builds directly into Walmart’s national strategy of creating 750,000 new American jobs through local sourcing by 2030.
Who is Eligible to Apply?
To qualify for the Walmart Open Call 2025:
- Your product must be shelf-ready and made, grown, or assembled in the U.S.
- You must have a RangeMe account with an up-to-date product profile.
- Certain categories (e.g., alcohol, tobacco, cannabis, pharmaceuticals) are excluded — check the FAQ on RangeMe for full guidelines.
If your offering fits within these parameters, you’re a strong candidate for selection.
How to Apply for Walmart Open Call 2025
Follow these steps to successfully apply:
- Create a RangeMe profile if you don’t already have one.
- Ensure your product listing is complete and optimised — include certifications, pricing, imagery, and other essentials.
- Submit your application via RangeMe by 25 July 2025.
👉 Read more about the programme
What’s New in the 2025 Edition?
This year’s Walmart Open Call 2025 brings several notable changes:
- In-person format only: Unlike previous years, there is no virtual pitch option.
- Expanded eligibility: Now includes innovators in manufacturing technology — not just product suppliers.
- Integrated support: Enhanced alignment with Walmart’s “Grow with US” programme for ongoing mentoring and capacity building.
These updates reflect Walmart’s commitment to driving innovation at all levels of the supply chain — from manufacturing through to merchandising.
Final Thoughts
If you’re an American entrepreneur or manufacturer with a market-ready product or innovation, Walmart Open Call 2025 represents an incredible opportunity. With access to Walmart’s massive customer base, real buyer connections, and potential long-term business partnerships, this initiative could mark a turning point for your business.
Don’t miss your chance to participate in this career-defining event.
Need help crafting or refining your pitch, product profile, or proposal?
Contact grantsdatabase.org for expert support in drafting, refining, and reviewing your submission.
