Are you a new performing arts organization in Canada looking for marketing support to launch your next production? The HYPE Marketing Assistance Grant 2026 by Murray Paterson Marketing Group (MPMG) offers a valuable opportunity to boost your visibility and audience reach with $12,000 worth of professional marketing and consulting services. If your project is ready to debut between February and July 2026, this grant could be your launchpad.
In this blog, we break down the key eligibility criteria, deadlines, and application guidance for the HYPE Marketing Assistance Grant 2026, along with expert insight from Grant Database to increase your chances of success.
What Is the HYPE Marketing Assistance Grant 2026?
The HYPE Marketing Assistance Grant 2026 is an annual initiative by MPMG, a Vancouver-based arts marketing agency, designed to support emerging, not-for-profit performing arts organizations in Canada. The grant helps promote a new, fully staged work across genres including dance, theatre, comedy, or music.
The grant includes:
- $12,000 in marketing support
- Services may include strategy, branding, public relations, digital promotion, and campaign execution
- One recipient will be selected for the 2026 cycle
Who Can Apply?
To qualify for the HYPE Marketing Assistance Grant 2026, applicants must meet the following eligibility requirements:
✅ Organizational Requirements
- Must be a registered not-for-profit or charitable organization in Canada
- Must have been in operation for three years or less at the time of application
🎭 Project Requirements
- Must be presenting a new, full-length, fully staged production
- The event must be held in a venue with a minimum of 150 seats
- Must take place between February and July 2026
Important Dates
- Virtual Info Session: June 24, 2025 (5:30 PM – 6:30 PM PDT)
Led by MPMG founders Laura Murray and Brian Paterson - Application Deadline: September 9, 2025 (by 5:00 PM Pacific Time)
- Grant Award Notification: Around November 4, 2025
How to Apply
📝 Application Link:
Apply directly here: Click to Apply for HYPE Marketing Assistance Grant 2026
📖 Learn More:
For full program details, eligibility FAQs, and past recipients, read more about the HYPE Grant here.
Applicants may also be invited for an informal Zoom or in-person interview as part of the selection process.
Expert Tips from Grant Database: How to Prepare a Competitive Application
We consulted our internal proposal development team at Grant Database, and here’s their advice on creating a strong submission:
“Focus on storytelling. MPMG values compelling narratives that connect with audiences. Use your application to clearly describe the artistic vision, community relevance, and promotional needs of your project. Be precise about your goals and show how strategic marketing support will help elevate your visibility.”
— Oluwole Omojofodun, Lead Reviewer, grantsdatabase.org
Other tips:
- Provide documentation of your organizational status and production timeline
- Highlight your growth potential and previous audience engagement, even if limited
- Use metrics or projections to show how marketing support will make measurable impact
For tailored assistance, contact grantsdatabase.org for proposal drafting, refining, and review. Our team can support you in crafting a compelling, professional-grade submission that reflects your goals and mission.
Final Thoughts
The HYPE Marketing Assistance Grant offers more than just funding—it provides access to high-level marketing expertise that could significantly boost your exposure as an emerging artist or arts organization. With a clear vision, a detailed plan, and a strong narrative, you can stand out as a top candidate.
Don’t wait—register for the info session, prepare your proposal, and submit your application before the deadline. Visit grantsdatabase.org for additional funding opportunities and expert support.
