Deadline: September 15, 2025
The SheScales Program 2025-2026 is now accepting applications, offering an outstanding accelerator experience for women entrepreneurs across the United States. Designed specifically for female founders in the direct-to-consumer (DTC) space, this year-long programme delivers strategic support, expert advisory services, and a powerful community to help scale your brand sustainably and successfully.
This blog post provides all the key details you need to know about the SheScales Program 2025-2026, from benefits and eligibility to how you can apply.
What is the SheScales Program 2025-2026?
The SheScales Program 2025-2026 is a comprehensive, 12-month accelerator designed to help women-led DTC businesses scale faster, smarter, and more confidently. Launched in 2019 by Michelle Cardinal of Rain the Growth Agency, the programme aims to correct the gender gap in entrepreneurial growth by investing in women founders with scalable brands and strong market potential.
Key Benefits of the SheScales Accelerator
Participants in the SheScales Program will receive:
- Up to 12 months of expert marketing and media advisory support
- Customised audits and strategic recommendations covering brand development, paid/organic social media, email marketing, content marketing, CTV, audio, and more
- Access to a national network of seasoned women founders and business leaders
- Enhanced brand visibility and readiness for growth capital or market expansion
- A supportive community of peers and advisors working to challenge systemic gender inequities in the entrepreneurial space
This programme is especially valuable for founders looking to scale strategically while receiving hands-on guidance from industry veterans in the DTC sector.
Eligibility Criteria
To qualify for the SheScales Program 2025-2026, applicants must meet the following requirements:
- Be a female founder or operate a women-founded/women-led incorporated business based in the United States
- Run a direct-to-consumer (DTC) business model
- Demonstrate at least US $100,000 in annual revenue
- Show evidence of high growth potential
- Founders who are BIPOC, come from historically excluded communities, or who have taken non-traditional paths to entrepreneurship are highly encouraged to apply
This inclusive approach ensures the programme supports a diverse and representative group of women entrepreneurs.
Application Deadline
The application deadline is September 15, 2025. Late submissions will not be considered, so early preparation is essential.
How to Apply
Interested applicants should complete their submission through the official application portal linked below:
👉 Apply for SheScales Program 2025-2026
👉 Read more about the programme
We strongly recommend reviewing your application materials carefully and tailoring your responses to highlight your growth metrics, market potential, and entrepreneurial journey.
Is SheScales Right for You?
If you’re a U.S.-based woman entrepreneur leading a DTC business with proven traction and big growth ambitions, the SheScales Program 2025-2026 could be the game-changer your business needs. It offers more than just resources — it delivers deep strategic alignment, expert mentorship, and a network built to propel you forward.
Need help refining your application?
Contact grantsdatabase.org for proposal drafting, refining and review.
